Terms and Conditions

Thank you for purchasing BUILT, the premium backend setup offer available exclusively to Socially Sold clients. Please read these Terms and Conditions carefully before proceeding.

By purchasing BUILT, you agree to the terms outlined below, which form a binding agreement between you ("Client") and Ashley Walker, owner of Hey Ashley Walker Coaching, Socially Sold, BUILT, and Assist CRM.

1. Eligibility & Requirements

BUILT is available only to clients who have previously enrolled in the Socially Sold program. By purchasing BUILT, you confirm that you are an active Socially Sold client.

2. CRM Compatibility

You may use BUILT with your own CRM platform, or you may opt to use Assist CRM, owned by Ashley Walker.

While Assist CRM offers full functionality and native integration with all BUILT systems, you are NOT required to use Assist CRM.

Using a CRM other than Assist

Assist CRM is optional. If you use a different CRM, please read this section carefully before purchasing.

We cannot guarantee a complete system build on a third-party CRM. We do not know what your CRM can do, what it integrates with, or what your plan includes until we are inside it. Some deliverables may not be possible on your setup.

You may need to pay for additional tools. Connecting your systems so they communicate with each other may require third-party subscriptions such as Zapier, a form tool, or an email platform. These costs are yours, and we cannot predict them in advance of reviewing your setup.

Some workflows may be limited or unavailable depending on your tech stack.

The following deliverables are available to Assist CRM users only and are not included on a third-party CRM build:

Lead capture form setup

Lead magnet opt-in pages

CSV lead importing

If we identify an incompatibility during your build, we will tell you before proceeding and offer the best available alternative.

BUILT is not responsible for functionality issues arising from incompatible CRMs.

3. Deliverables

The BUILT package includes the following done-for-you deliverables:

Step 1: Two Custom Lead Magnet Guides

Professionally written and designed for your ideal client (up to 2 guides total).

Step 2: Instagram Pinned Post Strategy

3 professionally written and designed pinned posts tailored to funnel and convert.

Step 3: Link-In-Bio Funnel Setup

Custom "Work With Us" form and funnel

Custom lead magnet opt-in + 7-email nurture flow (60 days)

Integrated meeting scheduler

All links consolidated in one branded link-in-bio tool

Step 4: Custom Lead Capture Form Setup

"Work With Me" form setup to capture leads directly into your CRM pipeline (Assist CRM users only).

Step 5: Lead Magnet Opt-In Pages

Custom opt-in pages for both lead magnets with form capture and CRM integration (Assist CRM users only).

Step 6: 7-Email Nurture Sequence

Branded, customized email flow that nurtures freebie leads for 60 days.

Step 7: 15-Email Long-Term Nurture Flow

Branded email sequence for long-term follow-up with property inquiries or buyer/seller leads.

Step 8: ManyChat Funnel Setup

2 Lead Magnet comment funnels

1 "Book a Call" comment funnel

Fully integrated with your CRM and IG (where supported)

Step 9: Zapier Integrations

Full backend automation setup between your systems (Zapier-supported platforms only).

Step 10: Four (4) Custom Email Templates

Branded to you and yours to reuse.

Step 11: Your Offboarding Pack

A recorded Loom walkthrough, your handover document, and links to all of your designed assets.

Your custom email templates are reusable shells you can send at any time. Your nurture sequences are automated flows that run on their own once someone opts in.

4. Timeline for Delivery

You have 60 days from your purchase date to send us everything we need to begin. That includes:

1. Your completed BUILT intake form

2. Login access to all relevant accounts, including Instagram, Flodesk, ManyChat, and Assist

3. Your brand colors (hex codes)

4. Your brand images and photos

5. Your two selected lead magnet guides

6. An active ManyChat Pro account

Your setup will be completed within 30 days of the date we receive all of the above. This 30-day period begins when your complete package is received, not on your purchase date and not on receipt of your intake form alone. We cannot begin building until we have everything.

If materials arrive late or in stages, your timeline moves accordingly.

All communication during this process will be handled via email and our project platform. You are expected to provide any missing materials or assets requested in a timely manner to prevent project delays.

5. Revisions & Scope

All BUILT by Socially Sold deliverables are custom-built based on your specific business needs and brand guidelines.

Your BUILT project includes one (1) round of revisions.

A round of revisions means a single list of up to fifteen (15) individual minor changes, submitted together in one message as a bullet-point list.

Revisions are micro revisions only — fonts, copy, and branded images. We do not redesign, reformat, or restructure templates. The layouts we use are proven, and keeping them intact is part of what you are buying.

Requests beyond one round, or beyond fifteen items, are outside the scope of your build and may require a separate agreement.

How revisions must be submitted

To make sure your revisions are actioned accurately and quickly, we ask that they are:

Typed. We cannot accept scanned documents, photographed pages, handwritten notes, or annotations that must be deciphered. Please type your requested changes directly into your email or document.

Your own. We do not accept revision requests generated by artificial intelligence tools, including but not limited to ChatGPT and Claude. AI-generated lists produce technical design instructions rather than the specific changes you actually want, and we are unable to action them.

Specific and actionable. Each item should say what is changing and what it should become. Requests such as "make it pop" or "I don't love this" cannot be actioned. General or vague feedback will be returned for clarification.

Requests for revisions must be submitted within 7 business days of receiving your completed system. Additional revisions may be subject to an hourly fee or flat service charge.

6. Refund Policy & Expiration of Service

BUILT is a high-touch, custom service. Due to the digital nature and labor-intensive development of this offer, all sales are final. No refunds will be issued.

You must use your BUILT purchase within six (6) months of the purchase date. If the service is not initiated within this timeframe, the offer will expire, and no refund or credit will be provided.

Your designed assets. At offboarding you will receive template links to every asset we have designed for you. You have 30 days from the date your offboarding Loom is delivered to download these assets or copy them into your own Canva workspace. After 30 days, these files are removed from our workspace. Please make sure you save your assets during this window — they are yours, and this is the period in which to take them.

7. Client Responsibilities

To ensure a smooth experience, you agree to:

Submit your BUILT Intake Form in full

Respond to communication and feedback requests in a timely manner (24 hour response time)

Provide accurate branding assets (logo, colors, photos, etc.)

Use the systems provided within your business in alignment with the tools specified

8. Off-Boarding and Handover

Once your build is complete, we will send you an offboarding Loom by email. This video walks you through all of the systems we have built for you, so you know what you have and how it works.

Alongside the Loom you will receive your handover document and links to all of your designed assets.

The offboarding Loom completes our service obligations under this agreement.

What the Loom covers: a walkthrough of the systems built for you, and how they work together.

What the Loom does not cover: how to build or set up these systems yourself. If you would like to learn how to create these systems, that training is inside the Socially Sold course, which you have access to as a BUILT client.

Email support. You receive 30 days of email support from the date your offboarding Loom is delivered to your email. This covers questions about your system as built, and correcting anything that does not work as delivered. It does not cover new work, redesigns, changes to your own systems, or training you to build systems yourself.

If we cannot reach you. If you do not respond to us for 30 days at any point during your build, we will deliver whatever has been completed, send your offboarding Loom covering what exists, and close your project. You waive any further revisions or customization at that point.

9. Ownership & Usage Rights

You will retain full ownership of all assets, systems, guides, and funnels built for you. However:

You may not reproduce, sell, or redistribute any of the assets or templates outside of your own real estate business.

BUILT reserves the right to showcase portions of your project for portfolio or promotional purposes unless otherwise requested in writing.

10. Technical Limitations

We strive to create seamless automation and workflows. However, limitations may apply:

• Not all CRMs allow direct integration with Zapier or ManyChat.

• Some workflows may be limited or unavailable based on your selected tech stack.

We will notify you of any incompatibilities before proceeding with setup.

11. Communication Policy

All project updates, requests, and revisions will be managed via email and/or our project dashboard. Please allow up to 2 business days for replies.

12. Changes to Terms

These terms are subject to change at any time. The most current version will always be made available at the point of sale or upon request.

13. Contact Information

For support or questions, please email: [[email protected]]

For more about Assist CRM: [https://theassistcrm.com]

14. Fair Housing and Compliance Disclaimer

Fair Housing and Compliance Disclaimer

HeyAshleyWalker LLC, HeyAshleyWalker Coaching LLC, and the “Socially Sold” brand, together with their affiliates, related entities, officers, managers, employees, coaches, contractors, presenters, agents, and authorized personnel (collectively, the “Company”), provide general marketing, branding, advertising, business development, lead generation, communication, and client engagement education and training only. The Company does not provide real estate brokerage services, legal advice, compliance advice, fair housing determinations, regulatory guidance, or state-specific real estate instruction.

All course materials, including but not limited to, coaching sessions, master classes, webinars, live events, prerecorded content, downloadable materials, newsletters, emails, social media content, monthly memberships, promotional materials, Suzie bot, archie bot, and AI related features inside the Socially Sold course and related resources (collectively, the “Materials”) are intended solely for general marketing and business strategy purposes. The Materials are not intended to direct, influence, or encourage unlawful real estate practices and housing-related practices, including without limitation steering, discriminatory conduct, discriminatory client selection or representation practices, exclusionary practices, or violations of applicable fair housing laws.

All discussions regarding target audiences, ideal clients, niche branding, lead generation, customer avatars, Brand Archetypes, general marketing strategy discussions, general audience and branding discussions, or similar concepts are intended solely for lawful marketing and business strategy purposes and shall not be interpreted as encouraging or permitting discriminatory conduct or violations of applicable federal, state, or local fair housing or anti-discrimination laws.

Participants are solely responsible for ensuring that their advertising, communications, lead qualification methods, client interactions, business practices, and implementation of any strategies comply with all applicable federal, state, and local laws, regulations, ethical rules, MLS requirements, brokerage policies, licensing requirements, and fair housing obligations, including without limitation the federal Fair Housing Act and any comparable state or local laws. Company strongly encourages participants to consult with their supervising broker, brokerage compliance department, legal counsel, and applicable regulatory authorities regarding fair housing compliance and any state-specific legal, ethical, or regulatory obligations before implementing any strategy discussed or referenced in the Materials.

Participants acknowledge and agree that: (a) Company does not undertake to review, supervise, approve, or monitor participant advertising, communications, marketing campaigns, lead generation practices, or business activities for legal compliance; (b) any examples, hypotheticals, scripts, templates, targeting concepts, discussions, or strategies are illustrative educational concepts only and must be independently evaluated prior to implementation; and (c) participants assume all responsibility and liability for their own business practices, implementation decisions, advertising methods, communications, and compliance obligations. Participants shall not use the Materials for any unlawful, discriminatory, exclusionary, or otherwise noncompliant purpose.

To the fullest extent permitted by applicable law, participants agree to indemnify, defend, and hold harmless Company and its owners, officers, employees, contractors, affiliates, agents, presenters, licensors, and representatives from and against any claims, complaints, investigations, enforcement actions, liabilities, damages, losses, penalties, fines, costs, or expenses, including reasonable attorneys’ fees, arising out of or related to: (a) participant conduct or business practices; (b) participant implementation, misuse, or application of the Materials; or (c) participant violations or alleged violations of fair housing laws, advertising laws, licensing regulations, or other applicable legal requirements.

To the fullest extent permitted by law, Company shall not be liable for any indirect, incidental, consequential, special, exemplary, punitive, or similar damages arising out of or related to participant use of the Materials or services, regardless of the theory of liability asserted. Company reserves the discretionary right, but not the obligation, to suspend or terminate access to the Materials or services for conduct that Company reasonably believes may violate applicable law, fair housing requirements, platform policies, or these Terms and Conditions. Company shall have no duty to monitor participant conduct, advertising, communications, or business practices.

15. Regulatory and Advertising Compliance

15.1 Scope of Deliverables. "Deliverables" means all work product created or configured by Company for Client under this Agreement, including without limitation websites, landing pages, sales funnels, opt-in and lead capture pages, forms, email templates, email sequences and automations, SMS or direct message automations, chatbot flows, link-in-bio pages, social media assets, ad creative, copy, graphics, and any related systems, integrations, or configurations.

15.2 No Compliance Review. Deliverables are provided as general marketing frameworks and are not reviewed, tailored, or certified for compliance with the real estate licensing, advertising, or solicitation laws of any state, or with the rules of any brokerage, MLS, association, or regulatory body. Company does not perform legal review of any Deliverable and makes no representation that any Deliverable is compliant as delivered.

15.3 Client Responsibility. Client is solely responsible, at Client's sole cost, for reviewing and modifying every Deliverable prior to publication, deployment, distribution, or use so that it complies with all applicable requirements, including without limitation:

(a) the real estate license law, advertising rules, and social media and internet advertising regulations of every state in which Client is licensed or conducts business;

(b) required licensee, team, and brokerage identification and disclosure language, including brokerage name, license numbers, and jurisdictional disclaimers;

(c) the policies, branding requirements, and prior-approval procedures of Client's sponsoring broker, MLS, and any association of which Client is a member;

(d) federal and state advertising, marketing, and consumer protection laws, including as applicable the CAN-SPAM Act, the Telephone Consumer Protection Act, state anti-spam and telemarketing statutes, the Fair Housing Act and state fair housing laws, applicable accessibility standards, and all applicable privacy and data collection laws.

15.4 Sequence of Obligations. Client acknowledges that Company's engagement is complete upon delivery of the Deliverables and that all compliance review, modification, and approval — including any required submission to Client's broker for prior approval — occurs after delivery and is performed by Client or Client's designated advisors. Company has no obligation to monitor, update, or re-review any Deliverable following delivery. Compliance-driven revision requests submitted after delivery may be performed at Company's then-current rates and are not included in the fees under this Agreement.

15.5 No Legal Advice. Company is not a law firm and does not provide legal, regulatory, or compliance advice. Nothing furnished by Company constitutes legal advice or creates an attorney-client relationship. Client is advised to consult licensed legal counsel and Client's broker before using any Deliverable.

15.6 Indemnification. Client shall indemnify, defend, and hold harmless Company, its officers, members, employees, and contractors from and against any claim, demand, investigation, disciplinary proceeding, fine, penalty, loss, damage, or expense (including reasonable attorneys' fees) arising out of or relating to Client's publication or use of any Deliverable, including any allegation that a Deliverable violated applicable real estate license law, advertising regulations, brokerage or MLS policy, or any federal or state law.

15.7 Acknowledgment. Client expressly acknowledges having read this Section, understands that Deliverables are delivered without state-specific compliance modifications, and accepts full responsibility for making each Deliverable compliant prior to use.

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